Strategic Plan

SNAG’s 2012-2016 Strategic Plan was created during a board retreat held in September 2011 in Minneapolis.

Download our strategic plan.


The Society of North American Goldsmiths advances jewelry and metalsmithing by inspiring creativity, encouraging education, and fostering community.


SNAG envisions a diverse jewelry and metals community engaging in thoughtful conversation and critical discourse while preserving tradition and embracing innovation.


  • Dedicated: We are committed to the advancementof jewelry, metalsmithing, and community.
  • Informative: We nourish and share knowledge about jewelry and metalsmithing both inside and outside of our organization.
  • Innovative: We support, encourage and advance ideas that lead to creative approaches, unique solutions, and crossing boundaries.
  • Inclusive: We celebrate the rich diversity and history of our field and value a variety of viewpoints through supportive, respectful, and ethical interaction.

*Our Mission, Vision and Values were updated to the above in 2014

Our four organizational goals over this next five years:

Goal #1
SNAG leads the field as the preeminent organization advancing metalsmithing and metal design globally

Goal #2
SNAG nourishes a strong, loyal and committed membership that embodies our mission

Goal #3
SNAG has the financial and human resources to meet its goals

Goal #4
SNAG has the governance to lead and manage the organization

We urge you to please take time to read the four page Plan in its entirety, to understand the strategies we’ve articulated that will enable us to achieve these goals.